Russian producer of churichkas "MAJO" actively expands its presence on the Russian market

Russian company "TIM.KO" which produces churcheli under its own brand "MAJO" is actively expanding its presence on the domestic market.

Thus, in 2019, the products of "MAJO" could be found in the chain stores of one of the largest companies X5 Retail Group, which conducts a strict selection of products designed for healthy eating. "In order to continue to meet this level of quality, the company continues to work on improving the quality of its products," the company explained.

At the same time, churcheli from "MAJO" also entered the St. Petersburg market through cooperation with online hypermarket "Utkonos". "The company hopes that "MAJO" products will resonate with demanding customers in St. Petersburg. We will follow the demand for the products and continue to work on expanding the offer of especially liked flavours of churchella", - stressed the representative of the company.

The next markets for goods from "MAJO" are Sochi and Krasnoyarsk. "The registered trademark and branded packaging, developed by an international branding agency at the level of international standards, quickly gained popularity among customers in these regions. The wide range of flavours and the high quality of the products ensures a high percentage of repeat purchases," the company said.

Export

In addition to expanding its presence in the Russian market, MAJO has also begun to develop an export direction. In 2020, with the support of the Moscow government, the company obtained a premium account on Europages, the largest e-commerce platform in the world, where about three million B2B companies from more than 100 countries are registered. As a result, TIM.KO signed its first export contract in 2020 with an American company for $20,000.

In addition to expanding the geographic footprint of its products, the company's management also intends to expand its assortment matrix and develop a gluten-free product line in the near future.

About Company

TIM.KO" company is a Russian producer of oriental sweets church khela (chuch khela) under its own trademark "MAJO". This product can be called a retro innovation - a sweet made according to an old recipe, organically blended with modern trends in healthy eating.

Churchkhela - is a soft oriental sweet on the basis of natural juice, flour and nuts, which is a traditional dish of the Caucasus countries (Georgia, Armenia and Azerbaijan), and in Russia it is produced in the regions bordering with Georgia - the North Caucasus, particularly in North Ossetia. The company prepares churchkhela according to traditional recipes, giving priority to local natural raw materials.

As the stuffing they use walnuts, hazelnuts or a combination of nuts and dried fruits. The casing for churchella is made on the basis of grape, pomegranate, cherry or apricot juices. Vacuum packaging preserves the freshness of the product and also protects it from external influences.

Advantages of the company are:

- high quality raw materials (nuts, juices);

- Absence of preservatives and flavor additives;

- Minimal sugar content - only for leveling out the sweetness of natural juice;

- produced in accordance with GOST

- Bright and stylish packaging, high quality design and polygraphy.

Production

MADJO products are in the line of products for healthy food, as it is made only from natural ingredients and contains no preservatives.

Under the brand name "MAJO" one can find five kinds of churchella: grape churchella with walnuts, hazelnut churchella with grape nuts, pomegranate churchella with walnuts, cherry churchella with walnuts and apricot prunes.

The product's main benefit lies in its composition:

- Walnuts: gives energy, supports and improves heart and brain function;

- pectin in natural fruit juices accelerate metabolism. In addition, the fruit juice contains many vitamins, and the churchella gets a rich taste.

"We combine the ingredients in a special proportion to highlight and emphasize the real taste of the best variety of walnut with subtle fruit notes of apricot, pomegranate, cherry or grape. Besides, it's a healthy substitute for traditional sweets and chips", - the company said.

Production

Churkhela is made with the juice of fruits or berries. The juice is boiled, a small amount of sugar is added if necessary, then wheat flour is added and the mixture is heated with continuous stirring until it thickens. The nuts threaded on a thread are dipped in the ready mass. Repeat until a 1,5-2 mm thick layer of nuts is formed. Dry in a drying cabinet for 24 hours. The ready churchella is packed in a bag and vacuum-sealed. Then it is placed in a branded cardboard box.

Sale

All products brand "MAJO" can be purchased in online shops (on the official website of the company, as well as on marketplaces OZON, "BERU!", GOODS), as well as from the company's partners: Perekrestok, Utkonos, Fruit Post, FRASH, SeasonMarket, RusSlad, Tomidorchik & Ogurchik, GreenGo, Barn, Green Shop, BioTopchka, Obyedenika.