Peroni expands franchise: new boutique cafés to open in Qatar in 2020

A leading Russian company producing and selling unique honey souffles and natural products Peroni is expanding its presence in the domestic and international markets in various formats. Last year, the company opened a Peroni boutique cafe in a shopping mall in Dubai, the largest city in the UAE, and plans to launch two branded boutique cafes in Qatar in the coming year.

The launch of the Peroni franchise was swift and successful. The company's first franchisees opened in a mini-format in autumn 2018. In just two months after the launch, more than 30 franchisees bought it. Already in September 2019, the company's franchise launched in a full-fledged version - as a boutique and Peroni Island. To date, there are 35 franchise stands, 4 islands and a boutique cafe of the brand. For example, to buy and try unique products Peroni, including the famous honey souffle - is available in the main mall of the country TSUM in Moscow, in the city of Kovrov in Vladimir region, as well as in the Moldovan capital Chisinau and the UAE largest city - Dubai. In the near future, residents of Qatar will also be able to try the natural and innovative Russian product.

In general, Peroni products can be purchased in more than 200 boutiques, coffee shops, culinary studios, online stores, supermarkets in Russia and other countries. Products are supplied not only to all major regions of Russia, covering more than 120 cities from Kaliningrad to the Far East, but also abroad - in Poland, Switzerland, Germany, France, China, Korea, UAE, Australia, Azerbaijan, Belarus and Kazakhstan.

Working with partners

Opening a Peroni franchise is available in three formats: boutique cafe, island and counter. For all formats of franchises individual design project is selected.

Conditions for opening franchises vary depending on the format. So, when you open the Peroni counter will not require a lump sum, the initial investment is estimated from 77 thousand rubles, and payback is expected within two months. At the same time the average monthly income from the rack is estimated at more than 70 thousand rubles. The Peroni counter franchise is offered to owners of food shops, tea and coffee boutiques, wine shops, hotels and restaurants, gift shops, flower shops, eco-products and natural cosmetics shops, beauty salons.

The opening of the island will require about 850 thousand initial investment and a lump sum of 250 thousand roubles. According to company estimates, the project pays off within four months, and the average monthly income is up to 150 thousand rubles.

Opening of a boutique-cafe franchise assumes an initial payment in volume of 1,5 million rubles and a lump sum payment at a rate of 250 thousand rubles. The average monthly income from the boutique is estimated at 300 thousand rubles, and the costs are recouped within six months.

Partners of the company receive full marketing and technical support at all stages. In particular, the company trains personnel to work with its products, supports assortment and marketing, promotions and tasting events, provides a media base for content filling in social networks, printing and promotional products (bags, bags, gift wrapping) and also helps to increase awareness about the franchise on its resources.

About Company

Peroni is a leading company in the production and sale of natural food products, with honey soufflé being the main among them. Peroni is one of the top five companies in its sector in the Russian market. Today products Peroni is represented in more than 200 tea boutiques, coffee houses, culinary studios, online stores, supermarkets, not only in Russia but also abroad. In addition, the company is active in export activities: products are delivered to more than 20 countries and partner warehouses are opened in Europe, Japan, China and Korea.

The main principle that guides the company in its work is to create a natural product with a unique range of flavors and aesthetic design of the package. The range offered by Peroni has about 100 types of products. A wide selection of products that can be used in a variety of formats, from gifts to HoReCa use. The range includes honey desserts, drinks, tea, coffee, cocoa, sugar, spices for tea and coffee, chocolate candies in honey powder, eco-friendly honey soaps and candles, gift and corporate sets.

The main product of Peroni - honey souffle - is made from flower honey from the apiaries of Altai, Kazakhstan and Central Russia using the technology of careful mixing. Thus all the useful properties of honey are preserved: the process of making the product is strictly controlled by specialists not to expose it to high temperatures.

All products Peroni is certified according to European and world standards, since they are exported, as well as an independent system of quality control - "Biological Safety".

In 7 years, Peroni's products have won 11 Product of the Year awards, two Product Innovation Grand Prix, and received the international London Honey Awards. The focus on natural product has also allowed the company to receive the "Ecological Safety" certificate, the "Healthy Food" award and many other awards and diplomas.