Russia's largest orthopedic footwear manufacturer, Orthomoda, has established remote delivery within the Russian Federation

The largest manufacturer of orthopedic footwear and Russia's only enterprise for the individual production of special (adaptive) clothing for people with disabilities "Ortomoda" has established a service of individual remote ordering from anywhere in the country.

"Making the service of individual ordering of complex orthopedic footwear available to a person from anywhere in the country is the goal of Orthomoda. For several years the methodology of remote ordering has been developed and technological platform has been launched, at the moment the technological process is being worked out and the database is being formed. The company's innovative project helps people who for some reason cannot leave home to make an online order for tailoring shoes to individual measurements. This service has become particularly relevant during the coronavirus pandemic. The first "pilot" remote orders have already pleased their owners in different parts of our country," said the representative of the company.

In order to receive an individual order, the virtual office of the podiatrist receives all the necessary measurements of the customer's foot made independently using a specially developed video guide or by the podiatrist. Additionally, photographs and general information, including the diagnosis and recommendations of the treating physician are attached. The model can be selected from a suggested catalogue, using the option of choosing the upper, lining and sole material.

This "digital anamnesis" is sent to the technician for production, where he controls all manufacturing processes. The model is made on the basis of a digital last, ensuring the greatest precision. In especially complex cases, the lasts are adjusted by hand, eliminating the smallest errors in order to obtain maximum comfort.

In order to manufacture such shoes, the specialists need to work for about 30 days. If the client's wishes are corrected in the course of work, the terms of production can increase.

"Orthomoda" keeps an information base where all client information is kept. And in the event of a repeat request, the data collection process will be simplified.

"For many of our clients with complex foot deformities and problems in the musculoskeletal system, custom-made shoes are literally the only opportunity to move normally, and the ability to order a pair without leaving home became our social responsibility during the quarantine and allowed expanding the geography of individual orders", - explained the CEO of "Ortomoda" Galina Volkova.

Pricing policy

According to Galina Volkova, despite the innovative approach to footwear manufacturing and product quality, "Ortomoda" shoes have affordable prices. The price for an individual orthopedic pair of shoes starts from 10 thousand rubles and depends on the complexity of the order and the customer's wishes.

At the same time, the company "Ortomoda" is the executor of state contracts to provide orthopedic shoes, and a person with disability can get shoes for free at the expense of the federal budget or get compensation for the cost of shoes through compensation for independently purchased shoes in the offices of the Social Insurance Fund.

In 2019, Orthomoda provided about 20 thousand people with disabilities with orthopedic footwear. However, the social nature of the company is not only the products themselves, but also the features of its work. Thus, more than 20% of the company's employees are people with disabilities.

About the Company

Orthomoda (OOO "Center for Special Footwear Design Orthomoda"), founded in 2001, is the largest manufacturer of orthopedic footwear and the only enterprise for the individual production of special (adaptive) clothing for people with disabilities in Russia.

In 2019, "Orthomoda" became a resident of the Special Economic Zone "Technopolis "Moscow", where the company's digital factory is currently located with the latest equipment, which allows to produce high quality products at prices affordable to the mass consumer. The location among other innovative productions allows for close cooperation and collaboration. Many advanced technologies such as 3D scanning, additive technologies, industrial internet of things are used and tested in production.

The company has a powerful design department, where young specialists, graduates and trainees of the Russian State University named after A. N. Kosygin (Technology. Design. Art) work. Designers, fashion designers keep track of current trends in the fashion and beauty world and integrate them into Orthomoda's products.

Orthomoda is the winner and winner of many specialized contests and awards in the field of rehabilitation industry ("Hope for Technology"), children's goods ("Golden Bear"), and social ("Impulse of Kindness"). Participation in them gives impetus for development and helps to keep in touch not only with ordinary consumers, but also with state bodies, experts and volunteers.