Wealleco implemented a turnkey service to enter the international market

Wealleco developed and successfully implemented a turnkey service for trading in international markets in 2020.

"The year 2020 does not evoke positive emotions for many people: a global epidemic, border closures, unemployment, and a downturn in all national economies. Nevertheless, even in such difficult conditions Wealleco makes successful steps not only to develop its business, but first of all to develop the businesses of its clients. Now they can take advantage of a unique company offer: a full cycle of services to enter the global trading floors, from market research and listing to deal, sale and shipment", - the company said.

Specifics of Export

To export products first of all it is necessary to choose a target market, for which the company orders marketing researches. As a rule, consulting companies offer the following services, which are obligatory:

- Analysis of the target audience, demographics, taste preferences, behavioral characteristics;

- Analysis of the existing market size and potential growth opportunities;

- Analysis of competitors, their market behavior, unique offers, pricing policy;

- analysis of the advertising market;

- Analysis of the political situation in the country;

- analysis of financial risks and legal procedures.

The next step for the exporter, which is also outsourced, is to decide on the pricing policy, understand under which brand the products will be promoted and develop a marketing strategy. Apart from that, the company has to spend time searching for partners, resolving logistics issues regarding shipment, and working out the legal aspects of closing the deal. Also, knowledge of which particular payment systems operate in the country or region is mandatory, and be technically prepared to use them.

At the same time it is always necessary to take into account socio-cultural differences, because without this knowledge it is impossible to operate successfully in the international market. It is also extremely important to understand peculiarities of national calendars when planning transactions and marketing activities.

Of particular importance is the formation of "product packaging": it is a competent translation of information about the product into the appropriate language, understanding how to position this or that product in this particular region.

"The exporter has to face all these issues eventually, which can be handled either in-house, by hiring additional specialists, or by using the services of several companies specialising in one particular work package. Wealleco has developed an offer that is currently the only one of its kind in the Russian market: now the manufacturer can apply to only one company where it will receive all the services needed to enter the export market," the company explained.

About the turnkey service

First and foremost, Wealleco offers a marketing express analysis service prior to the conclusion of the main contract:

- niche demand analysis;

- analysis of competitors on Alibaba.com;

- Sales analysis of Chinese and Indonesian competitors (if necessary);

- calculation of the recommended price in the foreign market;

- logistics availability and profitability;

- providing product launch recommendations.

The full list of services includes the following:

• Preparation of product presentation for the international market in English;
• provision of access to Wealleco Gold account on Alibaba.com;
• publishing a product card on Alibaba.com;
• researching interest, feedback, adjusting terms and conditions before launching relevant inquiries;
• Analyzing incoming traffic, identifying scammers and untargeted applicants;
• Verbal and written negotiations in English,
• logistics calculations (FOB, CIF, DDP);
• coordination of basic terms of cooperation with the client: quality and quantity of goods, order of logistics and payment;
• Checking of legal clearance of the client (if necessary);
• Organization of client's visit to the company;
• Support of contract conclusion with the client (if necessary).

In this case the scope of services may vary depending on the wishes of the client and his technical and financial capabilities. Today, there are three basic packages: "Soft Start", "Sure Start", and "Active Export". Regardless of the chosen package, the exporter can enter the international market in less than a month.

Additional services such as:

- creation of graphic, photo and video materials according to marketing and technical requirements;

- increasing traffic through contextual advertising on Alibaba.com;

- organization of multimodal cargo transportation: export, import, within Russia;

- Retail sales on 5 Chinese online marketplaces with 6 months of deferred payment;

- retail sales on Amazon.com with 6 months payment deferral;

- Organizing marketing activities in the target country.

The exporter can also take advantage of Wealleco's networks of agents and partners in the EU (European Union), LAS (League of Arab States), US, China and India.

"To make a brief summary of the offer: this is a unique opportunity with only one partner in Wealleco to get a full set of services to bring your product to the international market in just 30 days," the company concluded.