An all-Russian movement "Made in Russia" was created to support domestic brands

A movement "Made in Russia" has been created in Russia. Its main tasks are to support domestic brands, an information campaign to promote them, and the formation of the image of the modern Russian entrepreneur.

"Russian money into Russian brands - new opportunities in communications to support domestic entrepreneurs! We have created an initiative group of entrepreneurs, which not only supports the Russian brands, but also creates an image of a modern Russian entrepreneur," said Mikhail Sadchenkov, the head and author of the concept of support and promotion of business "Made in Russia".

The project was launched in strategic partnership with the Roscongress Foundation, the Agency for Strategic Initiatives to Promote New Projects (ASI), Roskachevo and Yandex. The movement will be based on Made in Russia, an autonomous nonprofit organization.

The creation of the organization was supported by the deputy head of the Ministry of Digital Development Maxim Parshin. He noted that the platform will help the Russian business in the promotion of products and search for partners, and the state in the implementation of the tasks of import substitution. Besides the platform will be useful for the developers of IT-solutions, he considers.

According to Alexander Isaevich, CEO of SME Corporation, now it is especially important to support Russian companies and tell potential clients about them. Today in Russia, as stressed by the head of the development institute, there are a large number of interesting and promising brands. "The opportunity for small businesses to publish and distribute infomercials for free on the Made in Russia platform," he said.

Other opinion leaders, politicians and entrepreneurs also spoke in support of the platform, Andrei Tsyper, executive director of Rambler & Co media, head of Roskachestvo Maxim Protasov, president of the Sambo Federation of Russia Sergey Eliseev, chairman of the board of directors of the Soyuzmultfilm studio Yuliana Slashcheva, member of the State Duma Committee on Industry and Trade Evgeny Nifantiev.

As recalled Duma deputy Sergei Morozov, now the country has left some foreign companies. He pointed to the need to look for solutions so that the store shelves are not empty.

"It is high time to support our manufacturers, who can replace the companies that left. Russian producers of competitive brands need a new approach and breakthrough tools to support their business. One of them is the national brand and Made in Russia platform, where every entrepreneur can post news and information about their products for free, as well as get support from Made in Russia digital services," he said.

According to Tsyper, the dramatic changes in the economy "have made many people tense" and at the same time opened up "enormous opportunities." "At the same time, it is difficult in the current flow of information not only to distinguish between fake and not fake, but also to find real benchmarks for decision-making. "Made in Russia" is a beacon and reference point for people who are ready to work, create and consider it necessary to do it exactly in Russia," added Rambler&Co's executive director for media.

The chairman of the board of directors of Soyuzmultfilm said that Russian creative industries today have "enormous potential" that has yet to be fully revealed. "In this regard, the implementation of import substitution programs in this area is a good opportunity for many representatives of the creative professions to prove themselves and present their projects. Made in Russia" project is an important initiative that will assist and support the creative industries in determining the actual ways of development and markets," she continued.

"Made in Russia is an information system that is implemented in strategic partnership with the Roscongress Foundation, the Agency for Strategic Initiatives to Promote New Projects (ASI), the Russian Quality System (Roskachevo), and Yandex. The system includes newsfeeds, catalogs of companies and experts. The project has an audience of over 121,000 regular readers from 114 countries and over 1,500 domestic enterprises and 11 regions of Russia participate in the system.

For current news read our Telegram channel
Author: Ekaterina IvanovaMade
in Russia // Made in Russia