Russian company Hello IO presented an investment project of indoor multimedia eco-park

Russian multimedia park developer Hello IO has developed a large-scale park project within the framework of corporate social responsibility (CSR). According to the authors' idea, in 2021 the construction of Hello Park Eco, an indoor multimedia park for the development of environmental awareness through a game for families with children from three years old and young people, is to start.

It is planned that the eco-park of at least 300 square meters will include 11 to 13 multimedia interactive zones on various themes - electricity, water communications, waste. The zones will be presented on three main planes - problems, ways of influence on the situation and positive outcome.

"The problem that caused the appearance of this project was the fact that now the population of the planet uses 1.5 times more resources than the Earth can renew. Youth movements such as the Greta Thunberg movement, thousands of young people demonstrating across Europe and calling on the government to address the issue of global warming as a phenomenon, tell us how important every single person is. The main objective of Hello Park Eco is the promotion of responsible consumption among the Russian population," the company explained.

The authors of the project want not only to educate visitors of the eco-park on responsible consumption of resources and actions to improve ecological situation but also to show all existing solutions in practice.

This project is now especially interesting and relevant to large corporations due to the fact that the eco-responsibility of the brand allows:

• Build back up from competitors;
• To increase brand loyalty;
• Build communication with the audience through a new channel;
• Expand the targeting audience;
• Increase market share;
• Increase investment appeal;
• Form an even stronger and more memorable brand image (brand formation as a lovemark).

At the same time, Hello Park Eco is also reputational marketing for businesses:

• Sustainable investment in socially responsible business;
• Years of experience in innovation;
• Proven performance (R&D, patents);
• Responsible supplier of Moscow government (festivals, museums, installations);
• A unique solution in the sphere of ecology popularization - no analogues in the world.

Other CSR development projects

Since July 2020, Hello IO has started to actively develop internal CSR as well. Among the activities that affect all companies on this path, the organization has highlighted four main stages, going from simple to complex:

1) Simple - saving resources, avoiding redundancies, simple changes - using drafts when printing internal materials, sorting waste, optimizing lighting (energy-saving lamps, etc.).

2) Green Procurement - optimizing the line of suppliers, channeling funds to support socially responsible entrepreneurs.

3) Green technologies - optimizing the company's existing processes and products.

4) New sustainable products.

At the moment the company is already implementing a number of measures related to different stages of the company's optimization: sorting waste into 7 fractions, installation of eco-vending machines with natural products in recyclable packaging, daily supply of fresh fruit to the office for the employees, lectures on environmental issues, revision of document management and suppliers, etc.

About the Company

International company Hello.IO, based in Moscow, was founded in 2011. Today it is the world leader in the number of open multimedia parks.

Over 500 projects have been implemented across three continents.

The company is the Skolkovo resident and the member of the Moscow Innovation Cluster. During the year, the organization has gained the support of the Moscow Export Centre (MEC), the Department of Entrepreneurship and Innovation Development of Moscow (DPID), the Agency for Strategic Initiatives (ASI) and the Ministry of Industry and Trade of the Russian Federation (Ministry of Industry and Trade).

International market

Hello.IO has been active in exports for over three years and continues to develop in this direction. To date, the company has been able to implement projects in countries such as: USA, Austria, CIS countries, Spain, South Korea, China, Philippines, Qatar, UAE and others.

To operate in foreign markets Hello.IO has created a team specializing in international development. The specialist team includes developers, product and site managers, technical specialists, marketers, visualizers, translators, sustainability specialists and others. All employees of the department speak foreign languages.

All the company's existing marketing materials and products (ready-made parks and attractions) are adapted into English, as well as some other languages - Chinese, Korean, German, etc. The company pays much attention to export-oriented contracts and, accordingly, to the training of staff to work in such an environment. Hello.IO management actively promotes foreign language learning among the company's employees, supports and initiates their self-development in every possible way.

Keywords: eco-park, CSR

Tags: ecology, entertainment, training