Media Osnova Studio's animated series Sportania became the first animated film to be broadcast on Match TV

The animated series Sportania, a project of Media Osnova Animation Studio, the first animated series about sports and healthy lifestyle in Russia, began broadcasting on Match TV in May 2020 for the first time.

Besides, the series is a part of the broadcasting program of more than 50 TV channels, among which are "Cartoon", "Detsky", "Multiland", "Cartoon and Music". At the same time, Sportania is presented on popular online cinema sites ivi, Okko, Megogo, Premier, TVZavr, and others. Also, the project has a page on YouTube, where in April 2020, the animated series gained more than one million views.

In addition, the cartoon is used in educational institutions in Russia and the CIS as educational material for children.

About the cartoon

"Sportania" is a cognitive media project which tells young viewers about different kinds of sports, the basics of a healthy lifestyle and friendship. The main character named Yulo, who came to Earth from the planet Spheria, befriended creative, sporty and kind children who taught him to achieve results in sport, not to be discouraged by defeats and to help each other in difficult situations. On the way to sports success the main character is opposed by Crunch and his team, who create obstacles and wreak havoc in the lives of heroes.

The cartoon, whose main goal is to teach and develop healthy habits, is aimed at children of preschool age and above.

So far, the studio has released seven episodes and two e-books "HEA" and "The ABCs of HEA" on the LitRes internet portal based on the cartoon. The first book explains in an interesting form for children the five simple rules of healthy lifestyle, as well as answers to frequently asked questions related to health: where does the common cold come from, how not to get sick, what is a healthy lifestyle. The book "ABC's for healthy lifestyle" is designed for pre-school and primary school children and represents a kind of sports ABC book, which not only helps them to learn letters, but also describes different sports and a healthy lifestyle.

It is planned to issue a total of 60 short series, the plot of which will be connected with various kinds of sports. For example, the already released series about hockey was produced in collaboration with the Kontinental Hockey League (KHL), and the episode titled "2019" was dedicated to the World Winter Universiade, held in 2019 in Krasnoyarsk.

Popularization of the project

The animated series Sportania also received support from media personalities and famous Russian athletes. For example, in 2017 a video clip was released, in the filming of which Olympic medalist and snowboarder Nikolay Olyunin, Honored Master of Sports of Russia in biathlon, two-time Olympic champion, six-time world champion Olga Medvedtseva took part, Julia Staforkina, world champion in kickboxing; Alexander Menkov, world champion in long jump; Nikolai Kaklimov, master of horizontal bar pulling up, whose result is included in the Guinness Book of Records, and many others.

The song for the reel was performed by finalist of "Voice - Children" Ekaterina Prokudina and rap singers Tantto and Alex Dar. Also on Youtube channel there are short promos with actors, presenters, athletes and Olympic champions promoting healthy lifestyles and sports activities for children.

In addition, the animated series is actively recommended and supported by Russian athletes: MMA heavyweight Sergei Kharitonov, Belarusian strongman and Guinness Book of Records record holder Kirill Shimko, Russian powerlifter Mikhail Koklyaev, world boxing champion Ruslan Provodnikov, MMA fighter Maxim Novoselov and many others.

About Media Osnova

Media Osnova Studio has been producing animated series and full-length animated films in 2D-3D animation since 2013.

The studio provides a full cycle of media content production from script development to character voiceover and music writing. For this purpose, the studio's team includes artists, designers, screenwriters, illustrators, animators, composers, actors and editors. The production resources of the company in practice showed the speed of creating an animated series for a federal TV channel in 5 minutes takes 7 days in the technique of 2D animation, taking into account that each separate series has different characters, backgrounds and stylistics.

Export

Media Osnova's collaboration outside of Russia is just beginning. The company began operations in the CIS in 2019 with the provision of an export-license for the right to broadcast the cartoon in online cinemas and on TV channels. Later in the CIS countries there was a request to create animated promos and TV series. The company's management plans for the near future include the establishment of partnerships in the U.S., Europe and other CIS countries.

Partners

The company finds partners in the face of broadcasters, i.e. TV channels, production studios, advertising media agencies, video content distributors and digital companies. Today, Media Osnova partners with over 50 broadcasters, including major TV channels.