The owner of the Made in Russia label has granted the rights to produce ethno-patriotic clothing
In honor of the year of intangible cultural heritage of the peoples of Russia, the national brand platform Made in Russia entered into an agreement with the studio "Systemic WORLD" to jointly produce a special collection of clothes in ethno-patriotic style within the previously created all-Russian public movement "Made in Russia".
The quality mark "Made in Russia" and the positive experience of cooperation with patriotic projects that are already in operation allow to support domestic designers and help them become niche leaders, as well as to expand the space of creative activity.
The new collection of the studio "System WORLD" by agreement with the rights holders will be called "Made in Russia".
"The show of the last collection of our studio, called "Matryoshka World", was held at the Tavrida forum, because Matryoshka reveals the diversity of cultures of the peoples of Russia, just like the many-faced traditional matryoshka", - this was the idea put into the project by chief designer Nicholas.
"Today it is important for us to unite all the cultural capital of the peoples of the country for joint success in import substitution. Down with foreign labels, when there are Russian designers and "Made in Russia," he added.
Pre-registration for the show is available at http://loverussian.ru/.
"The idea is through the integration of traditional symbols of the peoples of Russia into modern business style, to draw attention to the importance of knowing one's culture, history, and all the richness of Russia's national diversity. It is the reliance on traditions that will not allow you to lose your image in today's "pseudo uniqueness", when many brands offer similar things that do not carry any value meanings, and are even similar to each other," said Svetlana Savelieva, executive director of "Systemic WORLD" studio.
The main values here are preservation of morality and adaptation of traditions of peoples in the modern world, respect for customs and symbols of peoples, reverence for ancestors' wills, support of exclusively traditional family model, love for small and large Motherland, belief in the possibility to transmit these values to the modern generation, including through symbols in clothes and accessories.
"The Made in Russia brand is open to collaboration with Russian designers and will gladly provide opportunities to support and promote them. As part of our business patriotism movement, we encourage all entrepreneurs involved in light industry to register in our catalog and actively participate in the movement," said Mikhail Sadchenkov, director and author of the "Made in Russia" brand concept.
The assortment includes modern shirts, classic shirts, T-shirts, sweatshirts, tracksuits and dresses, as well as a collection of accessories. Modern cuts and decorative elements, ornaments and symbols were used when developing the models.
The collection is divided into several sections: "Slavic World", "Finno-Ugric Peoples", "Greater Caucasus", "Northern Lights", "Siberia", "Far East", "Central Asia" and others.
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Author: Marina KarpovaMade
in Russia/Made in Russia