Russian company TIM.KO, which produces churcheli under its own trademark MAJO, signed its first export contract in 2020. The organization's first partner was a company from the United States.
"In 2020, MAJO has signed its first export contract with a company from the US. The tasty and healthy snack in new hexagonal packaging is in demand in the US market. The product also differs from its competitors by its stylish and bright package design, which also undoubtedly influences customer demand. Since the start of work at the site, the company has already received a number of targeted inquiries and offers," said the company's representative.
The development of export business has become possible with the award-winning account on Europages - the largest e-commerce marketplace in the world, where about three million B2B companies from over 100 countries are registered.
About the program
In 2020, the Moscow Export Centre (MEC), a subordinate of the capital's Department of Entrepreneurship and Innovative Development, launched the E-com Success e-commerce support programme, which aims to train and promote Moscow-based companies targeting exports on the world's leading marketplaces. The Europages.com platform has become one of the partners of this acceleration program, with 100 Moscow enterprises, including TIM.KO, receiving premium accounts this year. In addition to the fact that MEC takes care of all project costs, it is also responsible for the creation, verification, setting up of accounts and assigning them a preferred status, design and filling of the company's mini-site on the site, adapted to the needs of the organization.
Entrants to the program receive a Premium International account free of charge, which allows them to set up the maximum number of keywords to search for a company and its products, as well as place a maximum number of product items (up to 200 items) in the virtual storefront. In addition, the account assumes translation of all
content in 15 foreign languages.
"Made in Moscow"
In addition, in 2020, the company became the holder of the prestigious "Made in Moscow" status - as a company producing its own products and paying taxes in the territory of the city of Moscow.
"This status was achieved by passing the most serious selection criteria for reliability of the company and, which is very important for the end consumer, - the manufacturer of high-quality products. MAJO is very proud of its status and is currently working actively to improve the manufacturing process and product formulation, "- said the representative of the company.
About the company
TIM.KO" company is a Russian producer of oriental sweets church khela (chuch khela) under its own trade mark "MAJO". This product can be called a retro innovation - a sweet made according to an old recipe, organically blended with modern trends in healthy eating.
Churchkhela - is a soft oriental sweet on the basis of natural juice, flour and nuts, which is a traditional dish of the Caucasus countries (Georgia, Armenia and Azerbaijan), and in Russia it is produced in the regions bordering with Georgia - the North Caucasus, in particular, in North Ossetia. The company prepares churchkhela according to traditional recipes, giving priority to local natural raw materials.
As the stuffing they use walnuts, hazelnuts or a combination of nuts and dried fruits. The casing for churchella is made on the basis of grape, pomegranate, cherry or apricot juices. Vacuum packaging preserves the freshness of the product and also protects it from external influences.
Advantages of the company are:
- high quality raw materials (nuts, juices);
- Absence of preservatives and flavor additives;
- Minimal sugar content - only for leveling out the sweetness of natural juice;
- produced in accordance with GOST
- Bright and stylish packaging, high quality design and polygraphy.
Production
MADJO products are in the line of products for healthy food, as it is made only from natural ingredients and contains no preservatives.
Under the brand name "MAJO" one can find five kinds of churchella: grape churchella with walnuts, hazelnut churchella with grape nuts, pomegranate churchella with walnuts, cherry churchella with walnuts and apricot prunes.
The product's main benefit lies in its composition:
- Walnuts: gives energy, supports and improves heart and brain function;
- pectin in natural fruit juices accelerate metabolism. In addition, the fruit juice contains many vitamins, and the churchella gets a rich taste.
"We combine the ingredients in a special proportion to highlight and emphasize the real taste of the best variety of walnut with subtle fruit notes of apricot, pomegranate, cherry or grape. In addition, it is a great healthy substitute for traditional sweets and chips", - the company said.