PANNA launches gift boxes and pencil coloring kits

The Russian manufacturer of needlework kits, PANNA, annually releases about 300 new kits for all of the company's brands. In 2020, gift boxes and kits for coloring by number with pencils will go on sale.

"Maintaining interest in our kits is a very exciting and ambitious task for our team, which we strive to accomplish daily and with each of our new kits. Collectively, across all of our brands, we produce an average of 300 new kits a year. Of course, creativity and needlework go hand in hand with fashion and fashion trends. It is impossible to create a sewing or embroidery kit design that is interesting to the audience without knowing what our customers are interested in, what they are into," said a representative of the company.

According to him, soon gift boxes will be on sale - a turnkey solution for a gift. Each box contains a full set for sewing toys from Miadolla, a note pad, colored pencils, stickers. All elements of the box are made in one style, the box is packed in a gift box. Boxes will be available in three themes - Christmas Angel, Reindeer and Gnome.

Also in the autumn of 2020 on sale will be sets for coloring by numbers the crayons "Freya". Analogues of these products in the Russian market does not exist. A collection of sets will include 4 categories of the goods:

1. Kits for colouring with coloured pencils.

2. Kits for painting with watercolour pencils.

3. Kits for coloring with crayons.

4. Kits for coloring with colored pencils for children (8+).

All the sets will contain detailed step by step instructions which will help even a beginner to draw a picture with ease.

Other 2020 novelties

The most striking among PANNA brand new kits, specializing in kits for different embroidery techniques, sets for clothes embroidery in the technique of ironing. The kits include 15 designs. With the help of the kit you can embroider a tiger or a flamingo on a T-shirt, decorate a denim jacket with a moth and sneakers with a rose. The kit also includes a unique material - water-soluble fleece, thanks to which everyone can make a stylish and unique item of your wardrobe.

Klart brand also introduced a novelty for clothes embellishment in 2020 - beaded brooch embroidery kits. The main difference from competitors is the bright and stylish designs, as well as the low price of the sets. In addition to the classic brooch subjects (heart or orange), the range also includes broccoli, popcorn and scrambled eggs.

Among the most memorable novelties of the Freya brand are kits for creating decor elements in the crystal mosaic technique - magnets and pendants. The peculiarity of the kits for creating magnets is the glue base, which has already been applied to the magnet. In the wooden pendants as a base for lining plywood blanks are used, which also have a scheme and an adhesive layer for placing crystals. In the near future the Freya range will be supplemented with kits for making stickers.

Miadolla brand of sewing kits for toys has also extended its assortment with most trendy toys where Scandinavian style toys take special place. All toys are made of caressing to the touch natural fabrics.

About company

Company "PANNA" was established in 2004. PANNA is engaged in the production of kits for creativity and needlework in various techniques. In the same year the company established its first PANNA brand. The first 10 kits for needlework with small animal themes were developed and released. In the following years the company developed popular series of kits and the assortment was enlarged by patterns in blackwork, beadwork, longstitch, rug technique and others.

Partners

At present time "Panna" products are represented in various network and Internet-stores in Russia:

- In the network of hobby hypermarkets "Leonardo" (150 shops in Russia, two shops in Belarus, two shops in Kazakhstan);

- the largest online marketplaces (Wildberries, Ozon.ru, "Beru.ru");

- Large online stores specializing in the sale of goods for creativity and needlework.

Export

In 2014, the company's management decided to expand the geography of the company's work and start export sales. In this regard, the PANNA team for the first time took part in the international exhibition H+H, held in Cologne (Germany), where the company received the first contacts and concluded the first business agreements with partners, which the company maintains to this day.

At the moment PANNA has a wide geography of foreign shipments - Australia, Japan, United Kingdom, Netherlands, Germany, Hungary, USA, Canada, Israel, Cyprus, Lithuania, Malta, Poland, France, Czech Republic, Sweden.

Over the last year the export share in the company's portfolio has doubled.