Embroidery kit manufacturer PANNA introduced two new brands for export in 2019

Russian company PANNA, which produces and sells needlework kits, has expanded its portfolio of exported products in 2019 with two new brands - Klart embroidery kits and Freya crystal mosaic kits.

Prior to that, the company's portfolio of export brands included: PANNA embroidery kits, Miadolla toy sewing kits, Woolla wool craft kits and Peppy patchwork needlework kits. At the time, the company had been exporting its own products for less than five years and the share of exports in the company's portfolio was not large.

"The decision to expand the range of brands for export became very logical and brought our company a lot of positive results. The first positive result that we noticed at once was a tremendous interest from buyers, both wholesalers and retailers, especially to the sets in the diamond mosaic technique. This interest was shown at the first exhibition where we exhibited our goods, an annual exhibition called Creativation, which is held in Phoenix, Arizona (USA). The important feature that distinguishes our kits among competitors and attracts attention of our customers is breadth and variety of assortment", - said the company's representative.

He specified that due to the presentation of a new assortment for America, at the exhibition Creativation "Panna" found a very important partner - distributor of the company's products in Germany and Hungary. In addition, during the exhibition, the company's goods were noticed by two large American online stores of goods for creativity. As a result of the negotiations in 2019, PANNA products were introduced to the American market for the first time.

"Now, after a year, we can say that the number of goods supplied to these customers is regularly increasing," added the PANNA representative.

"Freya."

The "Freya" range includes both the already classic kits for laying out large paintings with rhinestones and unique products:

- kits for creating postcards. These kits include everything you need to create a postcard: rhinestones, a stylus for rhinestones, cardboard blanks with printed subjects and layouts, as well as transforming packaging that can be used to frame the postcard;

- kits for creating magnets. Their peculiarity is that the magnet included in the set has already been printed with the scheme and glue. The glue base is the company's undeniable advantage, as their competitors' products do not have it;

- wooden hangers. Plywood slips are used as a base, on which a scheme and an adhesive layer for laying out crystals are also applied. Such pendant can be used as a keychain, backpack pendant, Christmas tree decoration. The set includes a rope, which can be used to hang the decor.

Klart

The Klart selection includes many interesting and uncomplicated kits for beadwork and counting cross embroidery. Kits are ideal for beginners and beginners who want to get the job done quickly - you can embroider a small piece of Klart work in one evening.

Along with small stories in the range you will find unique kits in the technique of velvet stitch, which is patented by the company. Animal fur and flowers can be embroidered in a unique way with this technique.

Export expansion

In 2020 PANNA for the first time participated in one of the largest exhibitions on the subject of hobby and creativity - Creativeworld, which was held in Frankfurt (Germany), where the company presented its own brands PANNA, Klart, Miadolla and Freya.

"Once again we saw interest in our kits from current and potential customers. We could note particular interest in sets for embroidery of flowers from new PANNA collection, kits of black and white series "Freya" and new toys in Scandinavian style by Miadolla," - said the representative of the company.

At the same time, the year 2020 has also seen an increase in direct retail sales through the company's official websites.

At the moment, the geography of export supplies of PANNA kits covers such countries as: Australia, Japan, England, Netherlands, Germany, Hungary, USA, Canada, Israel, Cyprus, Lithuania, Malta, Poland, France, Czech Republic and Sweden.

About company

Company "PANNA" was founded in 2004. PANNA is engaged in the production of kits for creativity and needlework in various techniques. In the same year the company established its first own brand PANNA, under which were developed and released on the market the first 10 sets for embroidery, representing a small plot with animals. In the following years the company developed popular series of kits and the assortment was enlarged by collections of blackwork, beadwork, longstitch, carpet and other techniques.

Sales of goods

At this time PANNA company products are represented in various network and Internet-stores in Russia:

- In the network of hobby hypermarkets "Leonardo" (150 shops in Russia, two shops in Belarus, two shops in Kazakhstan);

- the largest online marketplaces (Wildberries, Ozon.ru, "Beru.ru");

- large Internet shops specializing in the sale of goods for creativity and needlework.