Russian company DIADAR took part in international exhibition CIIE-2019 in China

Manufacturer of healthy food products "DIADAR" became a participant of China International Import Expo (CIIE) in 2019, aimed at developing trade relations and cooperation between China and foreign countries. The event was held from November 5 to 10 in Shanghai and was attended by representatives from more than 150 countries and 250 of the world's top 500 companies. The opening ceremony of the event, which is significant for China, was attended by Chinese President Xi Jinping and French President Emmanuel Macron.

"At DIADAR stand at CIIE-2019 all leading brands of the company were presented: #PPP, Schwarz and DiYes", - said the founder and CEO of DIADAR Group Alexey Khlestov, adding that the company continues to build close relationships with China.

He specified that the first shipments of DiYes granola bars to Beijing began back in 2018. At the end of 2019, the first batch of #PPP bars was shipped to the PRC. Chinese consumers enjoyed the #PP nut bars and Schwarz protein bars, which are next in line for sale in China.

Negotiations were held with retailers in the "Healthy Food" category in the PRC as part of the exhibition. Partner agreements on test shipments of products of exporting company "DIADAR" were established.

Also during the event the head of DIADAR Group participated as a speaker in conference about Russian-Chinese relations. Main aspects of supply, requirements for foodstuff, terms of realization and accompanying documents were touched upon.

ABOUT CIIE

The initiative to hold such an event originated in the framework of the "One Belt and One Road" international cooperation forum held in Beijing in May 2017: Chinese President Xi Jinping proposed to hold a regular international import exhibition in Shanghai from 2018. CIIE is held with the full support of the government.

The main objectives of the event are to increase and introduce advanced foreign technologies and products imported into China, introduce new industries of strategic importance to improve the efficiency of domestic production, and present high-quality consumer goods, smart home solutions, habitat organizations and healthy food.

DIADAR's participation in international exhibitions

In 2019 DIADAR Company also took part in VII International Festival of sports and healthy lifestyle SN PRO EXPO FORUM-2019, which was held on November 8-10 in six pavilions of ECC "Sokolniki" in Moscow. The exhibition aims to bring together consumers, vendors, experts and manufacturers, to help attract investment in the development of sports, to create conditions for sustainable partnerships and mutually beneficial collaborations between different segments of the market of sports and healthy lifestyle industry, to showcase new products, technology, industry developments, as well as to provide an opportunity for direct communication with experts and opinion leaders and increase the interest of the audience in the sport through the emotional component of the festival.

DIADAR company presented their own stand on the margins of the exhibition where one could taste the products of Schwartz and #PPP brands.

"The tasting of the new products was a success. Novelties - protein candies Schwartz, coconut candies and bars #PPP were sold out amazingly fast and gathered a lot of positive feedback," - noted the founder and CEO of DIADAR Group Alexey Khlestov.

Also in 2019, the company "DIADAR" for the first time became a member of the International online exhibition of confectionery, bakery products and groceries SweetEx-2019, which was held 23-25 April on the portal "ExpoUniverse" (www.expo-universe.com). "ExpoUniverse" is a large-scale virtual platform for exhibitions, uniting companies and people from different countries in a single information space. The exhibition aims to conduct business meetings in an online format between producers of food and beverages, equipment and packaging, as well as suppliers of raw materials and ingredients, retail chains, importers and distributors. Everyone had the opportunity to ask any question of interest to representatives of participating companies via text chat, video link or leave their electronic business card.

In 2019, 91 companies from the Russian Federation, Belarus, Ukraine, Kazakhstan and Germany took part in SweetEx-2019. The exhibition was visited by more than 3.7 thousand unique visitors from Russia, Belarus, Ukraine, Kazakhstan, Germany, Azerbaijan, Turkey, Slovakia, Uzbekistan, Hungary, the Baltic States and others.

"According to the results of the event, DIADAR's stand was in the top 3 by attendance, its guests were more than 250 people. Also within the framework of the event we conducted negotiations with potential customers and partners, which will undoubtedly lead to mutually beneficial cooperation", - noted the founder and general director of DIADAR Group Alexey Khlestov.