Narik
Grigoryan
Managing director Contact the expert

Semushka

In 1993 he graduated from National Polytechnic University of Armenia with a degree in engineering. Grigoryan studied IT technologies, marketing and design.

In 2002, Narik Grigoryan joined the Semushka company and became one of its founders. Till 2013 he worked in the company as the head of development department, at the same time he held the position of designer. In 2013, he was appointed the General Director of the company by its founders.

In 2012, he became a direct initiator of the rebranding of the brand and reorientation of the product range from seeds to nuts and dried fruits. He developed a new concept for production and sale of high quality nuts and dried fruits in paper packaging. Besides the concept itself, he also became the author of the packaging design and the slogan of the new product line - Time to be healthy. In 2017, he organized the relocation of production to a new site and modernization of all production equipment.

Grigoryan is also a participant and author in the development of all new products of the trademark Semushka, including the original chocolate-covered nuts and preparing for the release of a new line of fruit jelly-nuts, which has no analogues in the market. In 2020, implemented a project to open brand stores under the sign Semushka - the first such store opened on September 1 in Moscow, and by the end of the year it is planned to open another one.

To date, as a result of the work carried out over the years, the trademark Semushka has become one of the leaders of the Russian market of nuts and dried fruits. The company's enterprises employ about 200 people. Production output and trade turnover were increased tenfold (about 19 million and 2.3 billion rubles in 2019, respectively). According to the company's forecasts, the turnover growth in 2020 will amount to 10%, up to 3 billion rubles.