In 1998 he graduated from Vyatka State Technical University with a degree in «Electronic Engineering-design technologist». In his last year he was a leading software developer of the project “Green Wave”. “The method of non-stop road traffic due to the agreed sequential turning on of the green traffic lights at crossroads» in JSC «Research Institute of Computer Aids», Kirov. He wrote his thesis work on the same topic. After graduation, he continued working there, bringing the project to its final implementation. As a result, the project ”Green Wave” has been implemented on Oktyabrsky Avenue in Kirov.

While his studying at school and then at the university, he practiced Taekwondo ITF, took part in the competitions, received a black belt 1 dan level ITF. He worked as a coach.

At the end of 1999 he created together with the like-minded people the Kirov regional sport public organization “Kirov Regional Taekwondo Federation”.

From 1999 till 2002 he worked in Rostelecom as a technical specialist.
At the same time, in 2001, he started his own business.

In 2003 he worked in Kirov Regional State Autonomous Institution “The center of education quality comtrol” - the organization that holds USE in Kirov region as a technical specialist. He created a website https://ege.43edu.ru.
He liked to work in USE, but his own business grew and as a result, at the end of 2003, he completely went into his own business.

From 2001 till 2003 he was getting an economic education (the second higher education) in Vyatka State University in the specialty “the Crisis management”.

In 2005 he took part in the President programm of the managerial personnel training.

In 2009 he run the next business - the sewing production and the online store Lacywear.ru. We create and produce such clothing brands as LACY, JATRAW, LAGVUA, as well as bags and accessories of the brand DINESSI.

In 2014 he started one more business - the production of natural cosmetics SIBERINA.

Today the Avail holding includes:

Avail IT
Avail Service Center
Avail Medicine
Avail Development
Sewing production
Online store lacywear.ru
Clothing brands:
- LACY (lacy.ru)
- JATRAW (jatraw.ru)
- LAGVUA (lagvua.ru)
- SAMERI (sameri.ru)
- DAKANA (dakana.ru)
- as well as bags and accessories DINESSI (dinessi.ru)
Cosmetic production
Natural cosmetics brands:
- SIBERINA (siberina.ru)
- TIRINI (tirini.ru)
- ADERY (adery.ru)
- TRISPA (trispa.ru)
Household “non” chemicals brand PrimeECO (PrimeEco.ru)
Stores chain of natural cosmetics SIBERINA

Hobby

Sergey is keen on alpine skiing, taekwondo and reading books in his spare time.

https://www.instagram.com/serg.merinov/