Kotofey
The most recognizable brand of children's and adolescent shoes in RussiaEgorievsk-SHOES JSC has consolidated four production sites under the Kotofey brand name to become Russia’s largest producer of shoes for children and teens.
Factory
foundation
- Great Patriotic
War - The fall
of the
USSR - Default
- Financial
Crisis
82 years
of success
- 4
- Four production
sites in Russia
- 2000+
- More than 2000
skilled technicians
- 140+
- More than 140
outlet stores
- 2+mln
customers - More than 2,000,000
customers annually
- 7+
- More than
7 distributers
Experts from scientific institutions and specialized educational institutions work in conjunction with foreign designers to develop the brand’s product line.
The Kotofey production facilities are equipped with modern German, Italian, Spanish, Turkish and Asian machinery. The shoes are made of safe, environmentally friendly materials.
The company has its own quality control department, with experts present in all stages of the production process, from the supply of raw materials to the packaging of the finished product.
- High quality
materials - Modern
foreign
equipment - Internal quality
control by expert
technicians
- EAC Compliance
TR CU 007/2011,
017/2011 - Meets GOST
26165-2003
standards - Complies with the international
quality standard ISO 9001:2008
International Standard
Organization
Thanks to expert management and each site’s specialized production of a specific type of shoes, Kotofey products offer the best value for money, ensuring steady sales growth and a leg up over local and foreign competitors.
- Natural
materials - Proper
orthopedic shape - Different climate
zones taken into
consideration - Modern
design - Wide range
of models - Optimal value
for money
Kotofey is one of only a few brands in Russia extensively involved in developing children’s shoes as both scientific and research institutes and specialized educational institutions.
The company works is longstanding collaboration with the Moscow State University of Design and Technology (MSUDT), Russia’s first and largest university specializing in training personnel for the consumer goods industry.
The padding of Kotofey shoes are designed in conjunction with specialists from MSUDT utilizing recommendations from orthopedists, as well as data collected from indispensable research and measurements of children’s footsteps.
The implementation of advanced production techniques, the modernization of equipment and work with quality raw material suppliers allowed the company to successfully enter the medium price range market of children’s and adolescent shoes.
As part of its development strategy, Kotofey created a chain of brand specific shops, with more than 120 points of sale. Company experts are continually working to improve the quality of service, the availability of the shoes and the diversification of model range.
-
A
Consumer Children 14
and under -
B
Customer Middle
class parents
The brand has become one of the most recognizable manufactures of children’s shoes in Russia thanks to its established reputation and continued work on product quality and availability. Kotofey holds a significant share of the medium price segment, with loyal customers numbering in the hundreds of thousands.
- What they
value: - Comfort
- Health
concerns - Quality
- Product
availability
Kotofey footwear is sold wholesale and retail through both chain stores and their own outlet stores. Their products are sold throughout Russia, and are also exported to the CIS countries, the Customs Union and the former Soviet republics.
-
Russia: all regions
Export:
Mongolia, Kazakhstan,
Estonia, Belarus,
Ukraine, Moldova, Korea -
Production
sites:Egorievsk,
Kursk,
Zaraysk,
Syzran
Every year company representatives take part in trade fairs both abroad and in Russia, where Kotofey shoes receive high marks from both industry experts and consumers. Moreover, the company’s products have repeatedly been nominated for and won awards and prizes in prestigious competitions.
- 100+
- More than
100 awards
- Best Goods of Russia The 100 Best Goods
of Russia 2000
and 2007 - Product of the Year
2013 in the Children’s
Shoes category - Russian QualityRussian Quality
2014
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